The idea was to find a way to increase group cohesion and lift morale, while learning more about the company in the process.
To create cards that would allow groups to join together and quiz each other while learning more about their company at the same time. I was tasked with designing a logo that would be placed on these cards to enhance their appeal. I went through many versions of the logo before coming up with the last three seen here. Of course only one was chosen and was used on various marketing materials to assist the company in its endeavors. The cards were a huge success amongst the convention and were said to have been requested for the next event if possible.
Ultimately the "V" was the part of the logo that won the day. It was converted into a vector in illustrator, given a color treatment, placed on the cards and that's how the story goes. So they say..haha!