Founded by Buck Buchanan, Lumpy’s Ice Cream has been growing organically since its humble beginnings in 2001. The commitment to offer a healthy treat came from Buck’s personal experience. With a background in fine dining, Buck moved from Vermont to Raleigh, North Carolina, and was looking for an opportunity. One fine day to treat his kids, he made some ice cream from locally-sourced hormone-free milk and fresh fruits, and without any additives or food color.
Watching the pure joy it bought to his kids, he encountered an ‘Aha!’ moment and decided to take this further. Shortly, Lumpy’s Ice Cream was formed, production moved to a shed behind of his house, and Buck remained the company’s only employee for several more months serving only at concerts and fairs. Word about Lumpy’s Ice Cream spread and soon reached NC Department of Agriculture and Consumer Services. Through their Goodness Grows In NC program, the business got immense support and soon expanded its production, employees, and reach.
Lumpys was well known in a small pocketed area around town, but had no reach or web presence to promote their amazing ice cream. They wanted to get connected, get social and wanted it done fast!
I was tasked with creating an online presence whereby Lumpy's could promote their delicious treat. The design needed to be modern, fun and informative (telling the story of the man with the mustache and his dream to be the Willy Wonka of ice cream).